![Chasing Efficiency is Fighting Darwin [1.2]](/content/images/size/w600/2025/03/Ants-Winning-Evolution-1.png)
efficiency
Herbert Spencer summarized Darwin as “survival of the fittest” and not “survival of the most efficient”. Setbacks are inevitable and it’s resilience – not efficiency – that mitigates their impact.
![Efficiency, Resilience, and Maslow [1.1]](/content/images/size/w600/2025/03/1.1-Efficiency--Resilience--Maslow.png)
energy
Efficiency has value, but in complex systems it's still subordinate to resilience.
energy
It is a cliché that digital cameras killed Kodak, but it deserves to be a cliché that Fujifilm survived. This example and many others suggest that while efficiency helps us in the short term, resilience carries us to the long term. We should consider this as we think about energy.